When discussing event designs in event management, it does not matter if the event is a business trade show, an educational conference, a fundraiser for a nonprofit organization, or a gathering around a common interest; design can play a significant role in creating a cohesive, engaging, and successful event. The design might be for a single conference, a virtual or hybrid event, or the visuals used throughout the year in your trade fair exhibit. In every instance, the visual design is a chance to provide attendees with a consistent, smooth, and high-quality brand experience.
1. Keep things simple
Typically, designing for events or trade fair booths does not include flash and glamour. It involves developing a central idea and collection of images to complement your message and branding. Determine the objective: brand awareness, engagement, learning, etc. Your graphics should support your message and excite attendees about the opportunity to engage in the setting you design. Start with a basic color scheme, distinguishable graphics, and a clear statement that can be read from across the room. Using creative graphics and a concise, to-the-point message, you may effectively convey your message to your audience in only seconds.
2. Be consistent with your brand
Once you have your theme, supporting graphics, and texts, maintain a consistent and on-brand aesthetic. Whether the style is contemporary, pleasant, humorous, inviting, imposing, or stark, each element should contribute to a coherent appearance. A one-time event may give the chance to have a little fun with corporate rules, utilizing the company’s style as a foundation but extending to produce a design that focuses more on a single experience and less on long-term branding. If the graphics are for a booth that will be used often, you may still display a distinct part of your organization’s character while being on-brand.
3. Be flexible with your event designs
Conference and event graphics should be basic and adaptable enough to stretch across all media, all sizes, and all items used before to and after the conference or event. Don’t paint yourself into a position by creating something that only works in a horizontal format or is developed at web-resolution only; the graphics you make may be utilized in every shape and size before you’re through. The most versatile format is a vector-based image that may be scaled to any size and can be implemented in square, vertical, and horizontal orientations.
A series of high-resolution graphics with diverse forms that match to produce a consistent appearance and feel is almost as nice. Consider where your event graphics may be used and plan accordingly: website, emails, flyer, post card, signage, name badges, Facebook, Twitter, LinkedIn, Eventbrite, banner ads, registration page, landing page, program, invitations, survey, virtual rooms, PowerPoint presentations, landing page, t-shirt, app, SnapChat, Instagram, SlideShare, Periscope, YouTube, Livestream, etc.
4. Give priority to social media
If you make it simple for event attendees to share their positive experiences on social media, your event will have a greater impact. Display the event hashtag prominently on all materials, produce transparent PNGs with the logo and/or hashtag that can be overlaid on any pictures and/or images supplied by your organization during the event, and include the event hashtag and any presentation-specific hashtags on all PowerPoint slides.
Create web-optimized graphics in advance that the social media team may publish occasionally on Twitter, Instagram, LinkedIn, and other platforms during the event. Have brand-appropriate images prepared for Facebook Live, Google Hangouts, and other live streaming platforms.
The objective is to ensure that the team has a collection of ready-to-share graphics and that the audience understands how to share them.
5. Focus on attendee experience
Your event or booth will be evaluated as soon as attendees arrive and begin observing the details, making assumptions based on appearance and the ease with which they can connect, interact, and share.
Design name badges so that they are easy to read; construct signs so that it is simple to traverse the venue; give easy-to-read schedules so that attendees know what’s next; and provide a quick-read program with information on speakers, your organization, and sponsors. Create chances for attendees to engage with your design and with one another to create a more memorable event.
Consider designing something that attendees would like to include in their photos, allowing them to test your product or service, or generating a problem for them to solve. Consider including the crew that will be working the event or manning the booth in the creation of the on-site experience. Connect the design of each to the broader style and goals.
Every event is an opportunity to enhance your audience’s experience with your brand or organization. From the pre-event messaging to the on-site experience to the post-event engagements, your event should have a simple, consistent look and feel that reinforces your main message.
Utilize excellent design to attract attendees to your event, assist them in navigating the day, provide them with something worth sharing, and engage them with your organization in deeper and more innovative ways. You will foster community and participation from the time a participant registers during the duration of the event and beyond.