How To Write An Event Proposal (Examples and Samples)

Writing an event proposal sample is technical. Event planners often use a variety of methods to plan and run events well. One approach is to write a proposal for the event to demonstrate to the client what the planner can bring to the table. 

If you want to pursue a career in event planning, it could be useful to understand how to draft a winning event proposal. In this article, we will discuss what an event proposal is, what should be included in one, how to draft one, and we will provide a template and an example.

Meaning Of Event Proposal 

A proposal is a document used by event organizers to lay out all the specifics of a planned gathering. Proposals are long documents that event planners make at the beginning of the planning process. 

When planning events, it’s often necessary to make a proposal that can be shown to a client. If you want your client to hire you to plan their event, a proposal that highlights your experience and knowledge is essential.

Content of an event proposal 

Each event proposal is a one-of-a-kind document that lays out the specifics of a proposed event in great detail. Possible components of an event proposal are:

Purpose of the event

In order to help the reader understand the rest of the proposal, you may start with a brief purpose or vision statement. A section on why may reassure the client that they have found the right person to make their event dreams come true.

People involved 

If you need to, you may want to add a section that lists the vendors and hired help you plan to use for the event. The client can get a sense of the value and cost of these alternative providers by reading this section.


Event schedules 

Your proposed event’s timetable is also crucial. If you put a lot of specifics in your itinerary, the potential client will be impressed by how thoughtful and careful you are.

Features of the event 

Your proposal will stand out from the crowd if you highlight the event’s special qualities. The event’s unique selling points, such as the caterer or event, may be discussed.

Step by step on how to write an event proposal 

In this section, you will learn the simple steps to creating an irresistible proposal for an event, whether corporate or social. 

Step 1 Tell A Story 

One way to start the proposal is to tell a story or briefly describe the event. The event’s goals and how organizers intend to achieve them could be discussed. Storytelling is a great way to show a potential client that you understand the goals, purpose, and expected results of the event.

Step 2 Define SMART Goals

After that, it’s a good idea to write out your objectives and include them in the proposal. You can show the customer that you want to help them reach their event goals by naming them. 

Goals of this kind could relate to the number of people expected to attend, the amount of money still needed to be raised, or some combination of these factors. The customer may request more objectives, but it’s important to establish a few key objectives early on to show that you understand the scope of the event.

Step 3 Select Your Team

You should also include a part in the proposal in which you introduce the people who will be working on the project. As an illustration, if you collaborate with other event planners, you could make a list of everyone involved and what roles they play. In this section, you may thank any helpers, interns, or associates who had a role in making the event a success. 

A potential customer might feel more confident in your team’s ability to pull off the event if you provide this kind of evidence.

Step 4 Show Your Expertise 

An event proposal template is where you can really show off your knowledge and skills. You can do this by showing that you know about the event by giving many examples. Add photos and/or written accounts of successful events you’ve organized in the past. 

It is important to convey your knowledge as an event planner to demonstrate your value to the client. In addition, by giving your labor a concrete worth, it might help people better comprehend the fees you ask for your services.

Step 5 List Your Price 

Once you have established the worth of your services, you may proceed to include pricing information. Depending on the specifics of the event or the requirements of the client, you can tailor your packages accordingly. 

No matter what your rates are, it’s always better to let the customer know what to expect up front. To help them get a handle on your cost, you could try getting them pumped up about your expertise and the significance of your service.

Step 6 Create An Attractive Design Template 

Create a proposal that is as visually gorgeous as your vision for the event by following these guidelines. You might spice up the event by using images, fonts, and colors that express the thoughts you have. 

Applying aesthetic consideration to your design can send a message to prospective clients that you place value on presentation and care about your image.

Template Of Event Proposals 

The following example is culled from Indeed website:

[Your name or your company name]


Event details:

[Title of the event]

[Date of the event]


[Start and end time of the event]

Event purpose:

[Explain why you’re holding this event. Include a brief mission statement or outline the outcomes you’re anticipating from this gathering’s unique approach.] 

Event timeline:

[Please provide a comprehensive timeline of the event. Think about specifying the time of day at which each event occurs. The customer will appreciate knowing your thoughts on every facet of the event, so you may want to include a lot of information here.] 

Team information:

[Include a list of the people on your team, or vendors you plan to hire.]


Past experience:

Here, it might be helpful to mention some of the things you’ve done in the past that have prepared you for this event. If you want to look more credible as a planner, you may include images or testimonials from past clients.


[Include a detailed explanation or list about your prices, and whether or not they’re negotiable. This helps potential clients determine if you’re the best fit for their budget.]


Good Examples Of Event Proposal 

Love Et Sight Wedding Planning Organization 

Event details:

Adesewa and Jones’ Wedding


December 19, 2023


The ceremony starts at 3 pm, and the reception ends at 11 pm.


Event purpose:


The purpose of this event is to magically bring Adesewa and Jones’s love to life through each detail of their wedding. From the intimate moments of the wedding ceremony to the elegant dinner and reception. Our hope is that each guest feels the love that Adesewa and Jones share, while the couple is able to enjoy each moment of their day.


Event timeline:


2 p.m.: Bride and Groom arrive at the venue.


2:30 p.m.: Guests arrive and find their seats.


2:45 p.m.: The wedding party lines up at the start of the walkway to begin the processional down the aisle


3:00 p.m.: The ceremony begins, and the wedding party walks down the aisle to a preselected song.


3:00-3:30 p.m.: An officiant chosen by the couple leads the reception. Each element of the reception relates to the couples’ preferences.


3:30-4:30 p.m.: Participants in the cocktail hour mingle, sip drinks, sign the guest book, and snap pictures in the photo booth. A professional photographer is engaged to take pictures of the happy couple, their relatives, and their wedding party.

4:30-5:00 p.m.: The wedding party and couple make a grand entrance into the ceremony space for the first time as husband and wife.


5:00-6:00 p.m.: Dinner service occurs.


6:05 p.m.: The groom and his mother dance.


6:10 p.m.: The bride and her father dance.


6:15 p.m.: The bride and groom do their first dance.


6:15-7:00 p.m.: The bride and groom cut the cake and serve dessert to the guests.


7:00-10:30 p.m.: Dancing begins with music from the DJ.


10:30 p.m.: The couple prepares for their grand exit.


10:45 p.m.: The couple exits the venue and guests begin to leave.


Team information:


Lydia: Wedding planner director


James: Our suggested photographer and videographer


Jenny: Assistant wedding planner


Client reviews:


“We loved hiring the NDU Connect company to plan our wedding. They made it possible for us to trust them, so we could enjoy our wedding with no stress.” – Joan and Paul


“Sarah and Jenny were a great team. They stayed connected to us throughout the planning process and the wedding day went perfectly!” – Ryan and Joe




*8-hour event plus pre-event planning: $8,750**


*Prices are negotiable based on the length of your event


Source: Indeed 


5 Creative Corporate Event Themes 2023

Planning around a central theme is a common practice for those tasked with organizing large-scale events. In addition to providing enough photo ops, they can also be a fun interactive game for your guests to take part in.


Themes can also generate excitement in the lead-up to an event, as guests talk about their own ideas for how to interpret the theme, what their friends might do, and whether or not they might come up with a group costume. There exists a theme that may completely revamp your event, enhance the user experience, and make everything better, regardless of the nature of your event.


Back to school 

Having your guests in their old school uniforms is a fun way to stir up memories and bring everyone closer together at your event. Staff can dress as teachers, and there can be digital blackboard graffiti walls and unique furniture like old-fashioned desks.


Escape Rooms

A fantastic option for business team building if you want to encourage events and creative thinking among your guests. It’s exciting and memorable without relying too heavily on extreme sports or plot twists, making it ideal for a select audience.


Love Boat

Choose a cruise deck theme and decor, which can fit a glittering dance floor and seated dining (think Titanic ballroom, but also shipwreck and beach decor). Attendees and event workers alike could don sailor uniforms or nautical-themed themes for this theme. On the love boat, all topics are fair game.


Great Gatsby

A very popular theme idea that suits balls, galas, weddings and black tie events because of the lavish décor choices and the flowing gowns. This theme can be easily adaptable and if you are on a lower budget, easily represented by the gold and black color palette without any massive props or signage.


Classic China 

This event was meticulously planned to preserve the culture and custom, including the use of traditional color palettes to celebrate the history of the area. The event in Shanghai was a success because of the careful planning and execution of the outstanding visual effects created through the use of digital technologies, color schemes, and décor.


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